Justin Bieber recently took to Instagram to announce he is gluten intolerant. This got Mike and Cam thinking about some of the gluten free celebrities who have already claimed gluten free status. They discuss what having a high profile spokesperson might do for the gluten free world. Also, the confusion around some of these celebs, in that one website might say that they are gluten intolerant and another will say they have celiac. We discuss whether it is something that should matter to our community.